Studio
Tomo Gavranović
I've come to realize that everything we do in design, everything we create needs to take the end users' experience into account. Is the design functional and does it work for the user? Is it practical aside of being pretty?
I think being a designer has increased my thirst for learning. The more I know, the more I want to know and the better my solutions. Bruce Mau said, “It's not about the world of design, it's about the design of the world”
Passion for design as a communication tool has led me to start my own business: The BlueDog visual communications. The tagline is simple: “Communication by Design”: I want to use my design skills to help businesses communicate to their clients and further their missions:
”It's not about the world of design, it's about the design of the world”
Work Experience
Professional Development
Professional development in the design and branding segment of the company is largely based on 15 years of work experience in the job of a Creative director for companies within the Agrokor Group (biggest private company in eastern europe) including brands like Jamnica, Ledo, Konzum, Zvijezda and Belje.
Extensive experience in graphic design, marketing and visual communication for small, medium and large businesses, as well as creating visual identity, product design, packaging design and marketing strategies.
Services
Creative Direction & Project Managemen
- End-to-end management of branding, design, and product design projects for businesses of all sizesBranding & Identity Design
- Development of complete brand identities including logo design, brand naming, and visual language.Brand Activation & In-Store Branding
- Design and implementation of point-of-sale materials and sales-area branding for commercial products across different business scales.Retail & Environmental Branding
- Interior and spatial design concepts for restaurants, shops, and business premises to enhance customer experience and brand presence.Packaging Design
- Concept, design, and execution of packaging for consumer products and private labels, with a focus on shelf impact and brand positioning.Graphic Design for Marketing
- Creative design solutions for advertising campaigns, promotional materials, and brand communication.Print Design
- Design of print campaigns including posters, billboards, brochures, catalogs, and other large-format or targeted print media.Digital Design
- Web design, user interface (UI) design, digital advertising assets, and social media visualsPhotography & Video Production
- Creation of branded photo and video content for campaigns, commercials, and promotional use.